Upon the acquisition of Resi Media by Pushpay, it became evident that the brand lacked a unified structure, voice, or tone, as well as a consistent video or visual style guide. Furthermore, it was utilizing five fonts for its typography.

The feat at hand was to establish a new logo standard, develop comprehensive brand guidelines, and adjust colors to align with the parent brand, Pushpay. In Alignment with the main color and the hexagon R logo mark, I redesigned the main logo to match the sizing and typographical treatments of the Pushpay brand architecture. Once the redesigned logo received approval from executive leadership, I led a working group over the next three months to identify areas where the old logo was present and replace it, ranging from old email footers and in-product logos to neon lights and a full website redesign. Subsequently, we rolled out the new brand guidelines, with Pushpay's brand hierarchy as a subsidiary sharing a subsection of the color palette, typographic treatments, and incorporating a robust icon and illustration system.

The final result is a consistent brand appearance and the ability for Resi to share content with Pushpay customers without the need for a full-fledged redesign of brand characteristics such as icons, illustrations, and secondary color usage. This has saved Pushpay countless work hours and mitigated licensing uncertainty.

Team

Creative Director | Daniel Ramer
Web Designer | Jimmy Barker
Designer | Sabrina Zhou