Pushpay Summit

Pushpay launched a live two-day user conference, hosting 1,300 attendees, comprising both customers and prospects from across the country. The event featured five stages across multiple tracks.

The primary objective was to rebrand the event to align with our core brand at the time, creating a unified experience throughout the event space, providing a meaningful learning experience for the attendees, and implementing a smooth navigation system for the rotating events. Additionally, I was responsible for producing the event presentation designs and overseeing the stage design. We also planned a product launch for the second day, introducing our new app features, Dynamic Home Screen, and Rich Push Notifications, necessitating a strategy to generate excitement for these launches.

This marked the fourth in-person conference I led the design for. Initially, I requested extensive floor plans and photos of the event space. Working closely with the event manager, we strategically positioned various stages. Concurrently, I used event space photographs to create photorealistic renderings of event booths, signage, and decor. These concepts were presented at our weekly steering committee meetings, providing our CMO with a clear and up-to-date progress report.

Recognizing the diverse interests of the five user personas attending the event, I proposed color-coding each persona: red for leadership, yellow for communications, green for finance, blue for technology, and slate for the Pushpay User track. We provided a key on the back of the event badge and indicated the attendee's persona on the front. Additionally, attendees received a pair of event-branded sunglasses in their persona color. Wayfinding on maps, signage, and the in-app experience all corresponded with the event's color scheme. I also oversaw the installation of all booths, signage, and staging, and facilitated the distribution of speaker presentations. Moreover, I assisted our CEO in rewriting his keynote speech.

For the Dynamic Home Screen product launch, I incorporated physical red app notifications into all our signage before the second day of the conference. Additionally, we distributed a storybook-style brochure with pop-out features, prominently featuring the Dynamic Home Screen.

The result was a fantastic user experience, significantly enhancing our perceived value to customers and attracting a 70% prospect attendance rate.