When I began my journey with TOMS, their product line was centered around the immensely successful Classic, available in a variety of colors and textures. The brand had garnered a dedicated following on college campuses, driven by their ONE FOR ONE promise to donate a pair of shoes to someone in need for every pair sold.

The challenge was to expand the collection while preserving the signature aesthetic of the iconic Classic.

I spearheaded a transformative project that revolutionized their product line, working directly with founder Blake Mycoskie. This collaboration expanded the brand's offerings, introducing bestselling styles that have become iconic in the footwear industry. Notable among these are the Calypso Wedge, Tiny TOMS, and Cordones, each bringing a unique flair and enhanced functionality to the TOMS collection.

The Calypso Wedge: Elevating Comfort and Style

The Calypso Wedge was designed to blend comfort with sophisticated style. This popular wedge offered a new dimension to TOMS' traditionally casual line, appealing to a broader audience seeking both elegance and ease.

Tiny TOMS: Big Impact for Small Feet

Tiny TOMS brought the brand's beloved designs to children's footwear. Crafted with the same care and attention to detail as the adult versions, these shoes provided both comfort and durability for little feet, making a significant impact in the kids' market.

Cordones: Versatile and Trendy

The Cordones style introduced a versatile option that seamlessly transitioned from casual to semi-formal settings. With its easy-to-wear design and contemporary look, it quickly became a favorite among TOMS enthusiasts.

A Collaboration of Innovation

Working with Blake Mycoskie, I infused the TOMS product line with innovation and diversity. Each new design maintained the brand’s commitment to quality and social impact while attracting new customers and satisfying loyal fans.

Conclusion

This project not only expanded TOMS' product offerings but also reinforced the brand's position as a leader in the footwear industry. By introducing the Calypso Wedge, Tiny TOMS, and Cordones, we successfully met the evolving needs of our customers, ensuring TOMS remains a go-to choice for stylish, comfortable, and socially responsible footwear.

For more information about TOMS and their mission-driven products, visit TOMS official website.